Ouri shop L'Art des Médias Sociaux : Un Plan pour le Succès Marketing

An essential guide for owners that Booklist calls " appealing and supremely useful" in a staed review and Guy Kawasaki points out in the foreword, " if you’re an entrepreneur or owner and want to master digital marketing, you need this book." In The Art of Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for owners. Recognizing that social media isn’t a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any setting.Whether you’re a solo entrepreneur or part of a small team, The Art of Social Media is your key to unlocking the full potential of social media marketing. It’s not just about being online it’s about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today’s marketplace.