Ce site web utilise des cookies. Pour plus d'informations sur la façon dont nous utilisons les cookies, vous pouvez lire notre Notification sur la confidentialité et les cookies
AccueilBibliothèque : Livres et PapeterieAffaires et FinanceAffaires et économieBurn After Writing - By Sharon Jones
Marque: Book Store | Produits similaires par Book Store
119.00 Dhs
8 articles seulement
+ livraison à partir de 9.00 Dhs vers CASABLANCA - Anfa
0 out of 5
(Pas d'avis disponibles)Promotions
Livraison & Retours
Choisissez le lieu
Point relais
Frais de livraison 9.00 Dhs
Prêt pour livraison entre 13 mai et 14 mai si vous commandez d'ici 19hrs 3mins
Livraison à domicile
Frais de livraison 16.92 Dhs
Prêt pour livraison entre 13 mai et 14 mai si vous commandez d'ici 19hrs 3mins
Politique de retour
Retour gratuit dans les 7 jours suivant la date de livraison.Détails
Informations sur le vendeur
Tirryaq library
34%Évaluation du vendeur
19 Abonnés
Performance vendeur
Taux d'expédition des commandes: Très Mauvais
Score Qualité: Excellent
Avis des consommateurs: Très Mauvais
Détails
- The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
- Official store in Jumia; Books Club
Fiche technique
Principales caractéristiques
- ASIN : 1591845335
- Language : English
- Paperback : xxx pages
- ISBN-10 : 9781591845331
- ISBN-13 : 978-1591845331
- Item Weight : 5.6 ounces
- Dimensions : 4.93 x 0.44 x 6.97 inches
Descriptif technique
- SKU: BO549BM1IH08MNAFAMZ
- Modèle: BOOK ENGLISH
- Pays de production: UK
- Poids (kg): 0.35
- Couleur: MULTICOLOR
Commentaires des clients
Les clients ayant acheté ce produit n'ont pas encore émis d'avis.
Book Store Burn After Writing - By Sharon Jones
119.00 Dhs
Avez-vous des questions?